Bangladesh’s economy is heavily reliant on the garments industry. The export of garments items accounts for the majority of the country’s foreign remittance. While Bangladesh marks its 50th anniversary of independence, the world’s attention is drawn to the country’s amazing economic and social growth in the past few decades.
Considering the losses caused by the COVID-19 outbreak, the South Asian country is on track to becoming a middle-income country in the upcoming years. In the clothing sector, technology is proven to be a game-changer. From production to marketing, technology has become a need rather than a luxury. As a result, Bangladesh is undergoing a rapid technological revolution at both the industry and organizational levels.
Online Presence After Covid – 19
Bangladesh, the world’s second-largest garment exporter, has yet to build a virtual platform to promote its products and link global buyers and customers with local producers, which is an irony. Apparel producers are exclusively reliant on a conventional brick-and-mortar system in the lack of such a common platform, despite the fact that we as a country talk about constructing “digital Bangladesh.”
In order to stay competitive in the global sourcing supply chain, a rising number of readymade garment (RMG) factories in Bangladesh are adopting digitization and automation in the production process to cut costs, enhance productivity and shorten lead times, among other things.
The online presence has had a huge influence on our daily lives and businesses. Since the advent of this technology, enterprises have been coming online one after the other, and then Covid-19 enhanced the speed of digital transformation, resulting in a surge in the online and e-commerce industries.
The major impact of the pandemic on Bangladesh’s ready-made garments (RMG) sector was the shutdown and the ensuing announcement of the bankruptcy of well-known brands and shops. Bangladesh’s garments sector has faced significant hurdles as a result of the pandemic impact and global market developments. The industry will have to update, diversify and innovate while also spending on employee welfare, infrastructure, mobility, and sustainability.
Read Also: Impact of COVID-19 on Fashion Trends
Online Marketing Strategies of Garments Industry
In Bangladesh, how many garments industries have a substantial digital footprint? How many people are making use of the numerous chances provided by social media platforms like Facebook, Twitter, Instagram, and LinkedIn to expand their businesses?
Bangladesh has a greater opportunity to enhance its part of the global garments industry market by adopting some of the most cutting-edge marketing strategies now in use across the world. The use of internet-based technology in traditional advertising initiatives is known as e-marketing. The traditional marketing operations of Bangladesh’s garments business have mostly consisted of participation in international fairs and exhibits.
The following is a list of online marketing tools that garments industries in Bangladesh may use to advertise their products:
Search Engine Optimization (SEO)
SEO is a strategy of optimizing a company’s website in order for it to “rank,” resulting in increased spontaneous activity on its page. Garment producers may use these tactics to develop an SEO-friendly page that ranks high in search results and is easily accessible to the target client. Not only does a well-optimized website rank well, but it also leaves a positive impression on customers. Therefore you need to hire the best SEO service agency.
Marketing Through Social Media
Social media marketing is exemplified by marketing on Facebook, LinkedIn, YouTube, and Twitter. LinkedIn is one of the most useful social media platforms for textile producers in terms of marketing. LinkedIn is a professional social networking site where garment producers may easily obtain information. Profitability is easily achieved by attracting linked textile professionals and organizations.
Facebook is the most popular social networking site. They have a massive database of people and jobs from all around the world. As a result, firms create leads by focusing on these garments-related experts. The garments industry may use YouTube to post films that would impress and educate customers about their manufacturing methods, quality control procedures, ethical standards, and other topics.
The development and production of data sources for traffic growth, brand exposure, generating leads, and customer satisfaction. These techniques allow companies to create and post business content on garment-related worldwide or regional blogs or platforms.
The company’s history, business, goods, and services are all available on the internet, which is updated on a regular basis. The World Wide Web is a collection of interconnected multimedia publications that may be accessed over the internet from anywhere in the world. Garments businesses might use this to promote their products and services in the worldwide market.
Benefits of Online Presence in Garments Industry
We may discover that providers of raw materials and accessories for the garment industry use online presence technologies to reach out to clients.Nowadays, online presence, particularly social media marketing, may provide the most cost-effective marketing option. For the garments industry, several well-known businesses throughout the world have already switched to digital marketing from traditional marketing.
- Promotion, social media ads, and google advertisement, as well as ads based on Android applications, are the most convenient ways for the garments industry to contact the target client.
- Because the garment sector can advertise its brand to the specific target client via online advertising, and personalized promos are the most preferred method of marketing.
- They may reach out to their targeted client here with customization (location, target age, gender, levels of income, and interest).
- Digital marketing platforms are used by the garments industry because of their versatility and cheaper operating costs.
- The simplest kind of promotional marketing is social media advertisements.
- They can increase their revenue and ability to obtain immediate feedback from their customers.
- It’s simple to keep track of and monitor the purchase habits of the target client group.
Opinions of Posh Garments Ltd.
The finest thing that has occurred to the garment sector is probably social media, stated by Posh Garments Ltd. The fashion business now has the opportunity to reach a wide audience with a single post and thanks to the network.
As a result, Posh Garments has reached and achieved a number of benchmarks on both an international and regional platform that would not have been achievable without the presence of an online platform which was initiated by their dedicated board of trustees. Brands and customers may now communicate in a real way on any of the available platforms.
Posh Garments were able to spread the word of mouth which drives their business, also spreads like wildfire through the online platforms which is the ever-growing user base. Europe, North America, South America, the Middle East, North Africa, and South Asia are just a few of the regions to which they sell our products. The key reason behind this was the internet revolution which has a significant influence on the garment sector and that mostly through social networking.